By now, you may be seeing it: The “win” isn’t the destination. It’s a checkpoint at best. A mirror at worst. 

But what happens after the win?

What happens when you climb the mountain, only to realize the view doesn’t fulfill you the way you hoped. Or worse, you’re not even sure what you’re climbing anymore?

That’s the question most of us don’t prepare for. And it's the reason so many leaders get stuck in what I’ve come to call, “the post-win dip”, burnout cycles, or constant pivots that don’t stick.

We’re taught to chase wins like they’re the whole point.

Gold stars in elementary school turn into six-figure launches. We think: If I win, I matter. If I win, I’m safe. But here’s what most high-achievers eventually realize:

The win feels good — until it doesn’t.

You hit the goal. But the inbox refills. The next demand arrives before you even catch your breath. The win that was supposed to change everything… just moves the target.